A Full and Final Solution

Approach Media’s proposed design for Fusion Power centred on the construction of a spectacular and high-end standalone edifice. The skyscraper, with its remarkable and unique bending design, dominated the landscape and the competitors in every direction. This structure, supported by two large product showcases and a large graphics wall, allowed for the exhibit to be configured in two distinct sizes to meet the needs of each given event. The remaining area may be subdivided into working areas, socialising areas, and storage areas to facilitate the development of the desired ambiance. Above the central circular structural signs, which mirrored the rounded character of the typographic style, the Amptek logo was displayed in an elegant way. The geometry of the booth furniture likewise followed the rectilinear theme, creating a unified aesthetic and atmosphere across the room. The whole appearance is cutting-edge, cutting-edge, and imaginative, which is consistent with Amptek’s brand position.