Design Obstacles
A great deal of technical and creative consideration would be required to come up with the most effective layout for the 20 x 20 display. To say the least, in order to capture the interest of 5,000 attendees and 100 exhibitors at this industry event, one would need to use their imagination. Microns collaborated closely with the design and production teams at Approach Media to determine the optimal space requirements and to provide the best possible environment.

The well planned strategy used by Media to arrive at the desired state of affairs provided Microns with a rock-solid foundation. The booth was streamlined and modern, and it used Micron’s chosen colour scheme of white with an orange accent to attract attendees’ attention.

Approach Media keeps its word and delivers as promised.

Approach Media’s 20 X 20 booth was the right option for introducing new products, expanding brand recognition, disclosing technological advancements, and displaying breakthrough ice cream machine solutions.