Approach Media Pvt. Ltd. collaborated with IPOL, a renowned brand in the automotive and industrial lubricant industry, to develop an impressive 48 square metre display stand at IMTEX. IPOL, with its extensive network of distributors and dealers nationwide, has established itself as a trusted name in the field, known for its high-quality products and fully automated production facilities. Let’s delve into the standout features of the display stand that effectively showcased the brand’s values and accomplishments.
Brand Essence: PATH – Passion, Agility, Thinking Big, and Honesty
At the core of IPOL’s brand identity are the values represented by the acronym PATH: Passion, Agility, Thinking Big, and Honesty. Approach Media Pvt. Ltd. ingeniously incorporated these values into the stand design, creating an immersive experience that allowed visitors to understand the brand’s philosophy and journey. This emphasis on values added depth and meaning to the overall presentation, resonating with attendees and highlighting IPOL’s commitment to excellence.
Backlit Branding Posters:
To convey IPOL’s mission and principles, backlit branding posters were strategically placed within the display stand. The use of backlighting added a touch of sophistication, drawing attention to the key messages and creating a visually appealing atmosphere. These posters effectively communicated IPOL’s brand identity, values, and achievements, reinforcing its position as a leading player in the lubricant industry.
Product Demonstrations on a Large TV:
A large TV screen was integrated into the stand design to facilitate product demonstrations and engage the audience. Through captivating visuals and informative content, IPOL showcased its range of automotive and industrial lubricants, highlighting their superior quality and performance. The TV screen served as a dynamic platform for engaging with visitors, effectively conveying the value proposition of IPOL products.
Pantry and Client Seating:
Recognizing the importance of fostering meaningful interactions, the display stand included a well-equipped pantry area and comfortable seating for clients. This thoughtful addition provided a space for networking, discussions, and relationship building. The provision of refreshments and a cozy seating area created a welcoming environment, encouraging productive conversations and strengthening business relationships.
Unusual Product Display with Red Branding:
To create a visually captivating experience, the stand design incorporated an unusual product display using a podium with the signature red branding of IPOL. This unique approach not only showcased the products in an engaging manner but also reinforced the brand’s identity and visual presence. The use of the brand’s distinctive red colour further enhanced the overall impact and created a memorable impression on visitors.
Celebrating 50 Glorious Years:
A significant milestone for IPOL, the completion of 50 years in the auto motor oil field was prominently highlighted within the display stand. This accomplishment served as a testament to IPOL’s experience, expertise, and industry leadership. Visitors were able to appreciate the brand’s rich history and legacy, further solidifying IPOL’s position as a trusted and reliable partner in lubricant solutions.
Conclusion:
Approach Media Pvt. Ltd.’s collaboration with IPOL resulted in a remarkable display stand that effectively showcased the brand’s values, accomplishments, and product offerings at IMTEX. The incorporation of backlit branding posters, a large TV for product demonstrations, a well-equipped pantry, and comfortable seating created an engaging and immersive experience for visitors. The unusual product display with red branding added visual impact and reinforced the brand’s identity. IPOL’s 50 years of excellence in the auto motor oil field served as a testament to its industry leadership. This design by Approach Media Pvt. Ltd. successfully positioned IPOL as a trusted and innovative player in the lubricant industry, leaving a lasting impression on attendees at IMTEX.
