Challenges

We wanted to provide the customer with more space without breaking the bank in front of the constrained stand size and the anticipated high volume of show attendees.

The biggest hurdle was figuring out how to fit a floor in such a compact space without making it seem cramped and heavy.

Solutions

Our bright and inviting atmosphere was achieved by the strategic placement of concealed lighting effects in important locations, as well as the usage of lit logos. It’s a smart marketing strategy to employ a live food counter to draw in customers.

The “casual meeting” approach used for the guests was quite effective, allowing for more individuals to discuss ideas than in regular meeting locations despite the relatively restricted space.