Themis Automation’s goal with the overall design and features of their exhibit was to be able to communicate this vital technology in an effective and seamless manner.
The Answer
Themis Automation had a 45-square-meter floor space that served as a blank canvas for our design team to work with. AMPL’s idea was to develop a wide illuminated display with several product categories wall that would allow numerous attendees to comfortably roam around the exhibit because the major purpose was to present and enlighten attendees about the automation products. Themis Automation would also require space to present and demonstrate their products, which would necessitate the creation of multi-accessible stations at each corner of the exhibit to stimulate engagement and provide a venue for meaningful talks.
The Initiation
It was critical that the vast room seemed approachable and welcoming to a large number of attendees at the same time. With this in mind, AMPL used illuminated panels for ease of seeing on a big scale. With a plethora of seating options and a product display space surrounding the stall. Backlit and unique counters were used for the multi-accessible stations at each corner. Each demo station was outfitted with a monitor and product stands, resulting in a clean and effective display.
The End Results
A large product display area with multiple brand visibility. It aided Themis Automation in reaching and informing viewers, as well as attracting passing guests to increase interaction. They developed a sleek and attention-grabbing presence on the exhibition floor with the TV and lighted panels, allowing them to focus on engaging with attendees rather than increasing or directing traffic.