Client Goal

ZEON BIOTECH PVT LTD, a nutraceutical company, was launching a new product range for the first time in India, and they planned to showcase a broad variety of cutting-edge items, many of which would be seen in action.

Challenges
Since these were new offerings, careful consideration had to be given to branding, design, and presentation based on the objectives of the respective product segments.

Result:

Displays were carefully crafted after extensive research. The space on the booth has been allotted to several areas for displaying products, each with its own dedicated lighting system. The products were strategically placed according to their intended use. In terms of aesthetics, a white color scheme served as the foundation for the brand’s promotion through full-wall graphics and huge luminous logos. In under 36 hours, the building was completely manufactured, built, and stocked with goods.

Zeon PharmaTech Expo was able to effectively exhibit its whole product line in multiple areas without being overcrowded. The different parts were carefully labeled and delineated, with the delicate use of video, technology, and live demonstrations to highlight the product’s greatest characteristics.