Approach Media Pvt. Ltd., a renowned stall design company, collaborated with Lichi, a hardware brand under NEW ASTHA SALES, to create a visually stunning and engaging 48-square-meter two-sided open exhibition stall at the Design Hardware Expo in Rajkot. Lichi specializes in manufacturing super strong and aesthetically pleasing curtain brackets for home decor. In this article and case study, we delve into the process of designing an exhibition stall that effectively showcased Lichi’s curtain brackets while ensuring overall brand visibility through an eye-catching product display and backlit panel branding.

Understanding Lichi’s Objectives:
As the content writer, our primary focus was to understand Lichi’s objectives for participating in the Design Hardware Expo. We identified their goals of highlighting the superior strength and exquisite design of their curtain brackets, while establishing Lichi as a reliable brand in the hardware industry. Additionally, we aimed to create an immersive experience for visitors, effectively communicating Lichi’s brand values and product features.

Eye-catching Product Display:
To capture visitors’ attention, Approach Media designed an eye-catching product display within the exhibition stall. The curtain brackets were creatively showcased, highlighting their unique features and design elements. The stall incorporated a range of curtain settings, demonstrating how Lichi’s brackets seamlessly complement various home decor styles. The meticulous arrangement and attention to detail in the product display aimed to inspire visitors and showcase the versatility of Lichi’s curtain brackets.

Backlit Panel Branding for Enhanced Visibility:
Backlit panels played a pivotal role in enhancing Lichi’s brand visibility within the exhibition stall. Approach Media strategically incorporated Lichi’s logo, tagline, and key brand messages into the backlit panel design. The panels were strategically placed to ensure maximum visibility and impact, attracting visitors’ attention and reinforcing brand recall. The combination of captivating visuals, informative content, and Lichi’s branding elements on the backlit panels created a memorable and immersive experience for booth visitors.

Engaging Visuals and Informative Content:
Approach Media leveraged engaging visuals and informative content to educate visitors about Lichi’s curtain brackets. High-resolution images and videos showcased the brackets’ superior strength, durability, and intricate design details. Informative content panels highlighted the product’s key features, benefits, and installation instructions, empowering visitors with knowledge about Lichi’s offerings. The combination of visually appealing displays and informative content fostered meaningful interactions with potential customers and industry professionals.

Overall Brand Cohesion:
Maintaining overall brand cohesion was crucial in the exhibition stall design. Approach Media ensured consistency by incorporating Lichi’s brand colors, typography, and imagery throughout the stall. From the booth’s signage to the product display elements, every aspect aligned with Lichi’s brand identity, reinforcing their reputation as a trusted provider of high-quality curtain brackets. The cohesive branding elements enhanced brand recognition and left a lasting impression on visitors.

Positive Reception and Results:
Lichi’s exhibition stall design by Approach Media garnered a positive reception at the Design Hardware Expo. The booth’s striking visuals, captivating product display, and engaging content successfully conveyed Lichi’s commitment to providing super strong and beautifully designed curtain brackets. The eye-catching backlit panel branding and overall brand visibility further strengthened Lichi’s position as a reliable and innovative brand in the hardware industry. The exhibition stall generated significant booth traffic, facilitated valuable networking opportunities, and potentially