Challenges
To attract high-net-worth clientele searching for luxury real estate while remaining true to the brand’s fundamental idea.

AMPL’s emotional response:
What better method to encourage people to join, express themselves, enjoy themselves, and recharge their memories than at the exhibition booth itself?
We created a booth with a welcoming entrance gate, a large video screen, and conspicuous branding throughout.
Visitors were motivated to come forward and participate due to the short length, easy regulations, and well-trained support personnel. To create a memorable atmosphere, the original concept was combined with the usage of high-end materials.

Result:
The live experience integrating human senses expressed the marketing message extremely openly, and as a testament, the booth was awarded in the category of “BEST STALL DESIGN.”