Cloud International
Exhibition: WAPTAG, Gandhinagar Venue: Helipad Ground, Gandhinagar

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Client Goal:
Cloud International used innovative technology and interactive components to generate people to their booth at WAPTAG 2022, despite its inadequate position on the exhibition floor. Cloud International chose to develop a dynamic touchscreen display and photo/video opportunity for its distributors and visitors at the event to help dealers and increase brand interaction.

Challenges
To attract dealers and distributors looking for premium products in RO Industry to build the brand’s core concept with innovative technology.

Result:

Cloud launched its “Immersive Brand Experience” at WAPTAG 2022. AMPL designed an immersive, high-resolution LED 4+5 tile wall precisely made from 1.8mm LED panels after significant study and testing. A smaller touchscreen running Cloud’s Product Showcase enabled attendees to browse new product offerings.

The LED wall and graphic backdrop, surrounded by a custom-built laminated frame and a smooth, grey booth, delivered guests a gorgeous picture or video immediately upon departing the activation, promoting brand interaction and generating a memorable experience for participants. Cloud’s smooth and engaging experience was a huge hit during the exhibition, attracting over 500 visitors and participants from the water business.