Aastha's 27 sqm exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad

Project Details

At a newspaper-run property fair the visitor is comparing builders in a single afternoon, so a stand gets one look. Aastha was selling The Bellissimo, a 4 BHK collection, from 27 sqm with a single open face. The exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad had to put the project at full scale in that one look, and still seat several groups at once.

Materials Used

At a newspaper-run property fair the visitor is comparing builders in a single afternoon, so a stand gets one look. Aastha was selling The Bellissimo, a 4 BHK collection, from 27 sqm with a single open face. The exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad had to put the project at full scale in that one look, and still seat several groups at once.

The rear wall became one backlit picture — an aerial render on tension fabric, with a frosted gradient panel beside it carrying the Bellissimo mark. A black portal frames the opening; inside, the ceiling is two white backlit fabric panels crossed by black beams, so light falls on the seating. Orange wood laminate lines the side walls. At the centre of this exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad sits a horizontal touchscreen table, ringed by bar tables and leather stools.

Because the graphics were lit from behind and the seating was lit from above, the render stayed readable. Families walked in, sat at a bar table and used the touchscreen without a salesperson hovering. Three seating clusters in 27 sqm gave the team room to run parallel conversations. For a one-side-open plot, this property show stall worked as a room, not a counter.