Aethixa Lifesciences and Innmedics: Orange-Framed Exhibition Stall Design at iPHEX New Delhi

Project Details

Two names had to share 18 sqm: Aethixa Lifesciences and Innmedics Global Pharma, both selling into export markets where the first question is what you are certified for. The plot was open on one side, deep into a crowded pharma hall. The exhibition stall design at iPHEX New Delhi needed the certifications, the product list and the country registrations all visible before anyone sat down.

Materials Used

Two names had to share 18 sqm: Aethixa Lifesciences and Innmedics Global Pharma, both selling into export markets where the first question is what you are certified for. The plot was open on one side, deep into a crowded pharma hall. The exhibition stall design at iPHEX New Delhi needed the certifications, the product list and the country registrations all visible before anyone sat down.

An orange beam grid runs the ceiling, giving both brands one shared outline across this exhibition stall design at iPHEX New Delhi while the white walls behind stay neutral. Hexagonal pendants hang inside the grid. The left wall carries a blue backlit shelf unit for packs; the centre holds printed panels for the oncology list, country registrations and group profile, with an LED screen between them. An oval wood-framed cabinet displays cartons, and a white counter with the Innmedics mark closes the aisle edge.

Orange is uncommon in a pharma hall of white and blue stands, so the frame registered from down the aisle. Visitors read the certification line on the fascia first, then the product panels, before approaching the counter. Because the seating sits behind the panel wall, buyers who wanted a longer conversation moved out of the walking line, which matters in an 18 sqm pharma exhibition booth.