Aexon Graphics India — a monochrome exhibition stall design at WAPTAG Water Expo, Gandhinagar

Project Details

At a water expo, a printing and packaging supplier is the odd one out — no purifiers, no pumps, nothing that runs. Aexon Graphics India took a two-side-open corner at Mahatma Mandir and needed their exhibition stall design at WAPTAG Water Expo Gandhinagar to read as a print house first, and to get their actual work close enough to touch.

Materials Used

At a water expo, a printing and packaging supplier is the odd one out — no purifiers, no pumps, nothing that runs. Aexon Graphics India took a two-side-open corner at Mahatma Mandir and needed their exhibition stall design at WAPTAG Water Expo Gandhinagar to read as a print house first, and to get their actual work close enough to touch.

Everything in this two-side-open stall is black or white, so the printed samples supply the colour. A black tower at the corner carries a backlit logo disc and doubles as the stall's marker from down the aisle. Linear LED profiles run overhead as an open frame instead of a ceiling. Labels, pouches and cartons are fixed straight onto the white walls in grid rows, with a black chevron cutting across one wall. The lounge and counter sit inside the quiet corner.

The monochrome shell did the sorting. In a hall of blue-and-white water brands, black and white registered from far down the aisle, and the corner tower made this exhibition stall design at WAPTAG Water Expo Gandhinagar easy to point someone towards. Visitors came in to handle real samples rather than look at pictures of them, and the back lounge kept those talks going.