Year: 2025
Pharmaceuticals
Client: Avantika, New Delhi
2 Side Open · Design · Fabrication
Avantika
↓Avantika at iPHEX New Delhi — Red-and-White Exhibition Stall Design with an Angled Canopy
Client: Avantika
Cutting the canopy at an angle was the one move that carried the rest of this pharma trade show booth. A crimson plane folds across the corner above head height, its underside studded with recessed downlights, so the stand reads differently from each approach. Below it the walls stay white: backlit panels for production capacity, core activities and markets, a multi-screen video wall, and a red niche box with four lit shelves. The counter repeats the red as a solid block.
Project Details
2025 · Iphex Expo 2025 Delhi
What We Delivered
Materials Used
Case Study
The Challenge
Corner plots give you two aisles and two chances to be missed. Avantika had 21 sqm on one, with an EU GMP claim, a production story and a market map to communicate, and neighbours on both flanks running the same white-and-blue palette that pharma halls default to. The exhibition stall design at iPHEX New Delhi had to break that palette without shouting.
What We Designed
Cutting the canopy at an angle was the one move that carried the rest of this pharma trade show booth. A crimson plane folds across the corner above head height, its underside studded with recessed downlights, so the stand reads differently from each approach. Below it the walls stay white: backlit panels for production capacity, core activities and markets, a multi-screen video wall, and a red niche box with four lit shelves. The counter repeats the red as a solid block.
Why It Worked
From the far end of the aisle the red plane was the only angled thing in a row of flat fascias, and that is what turned heads. Up close the lit niches drew hands to the packs. Seating sat inside the white zone, screened from the walkway by the counter, so a meeting at this exhibition stall design at iPHEX New Delhi did not block anyone passing.
The Result
Angled crimson canopy with recessed downlights
Key Feature
21 sqm
Exhibition Area
3.5 m
Stall Height
White laminate panels
Primary Material
Project Summary
From the far end of the aisle the red plane was the only angled thing in a row of flat fascias, and that is what turned heads. Up close the lit niches drew hands to the packs. Seating sat inside the white zone, screened from the walkway by the counter, so a meeting at this exhibition stall design at iPHEX New Delhi did not block anyone passing.
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