Cloud International — a multi-brand exhibition stall design at WAPTAG Water Expo Gandhinagar

Project Details

Half a dozen brand names had to share one fascia — Cloud, Cammy, Zuanli, Vontron and Equrox among them — each with its own distributor audience. Get the hierarchy wrong and a plot like this reads as a trade counter. Cloud International wanted the exhibition stall design at WAPTAG Water Expo Gandhinagar to feel like a retail showroom, with the parent name clearly on top.

Materials Used

Half a dozen brand names had to share one fascia — Cloud, Cammy, Zuanli, Vontron and Equrox among them — each with its own distributor audience. Get the hierarchy wrong and a plot like this reads as a trade counter. Cloud International wanted the exhibition stall design at WAPTAG Water Expo Gandhinagar to feel like a retail showroom, with the parent name clearly on top.

A deep lightbox runs right around the 54 sqm trade show booth at high level, glowing white, with Cloud largest and the other marks spaced along it. Below that everything is calm: white walls, recessed niches backed in red and white holding purifiers and pumps, blue printed panels between them for the technical claims. The floor is laid in gloss white so the whole box reflects. The reception counter carries a colour-changing LED base, and three glass-and-chair clusters sit in the open middle.

The lit band did the branding so the walls didn't have to, which left the products room to be looked at. Gloss flooring bounced the fascia light down and made a deep plot feel bright to the back. Distributors could walk in, find their brand's niche and sit down at the nearest table — which is what a 54 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar should allow.