Six Brands, One Shell: Cloud's Exhibition Stall Design at WAPTAG Water Expo Gandhinagar

Project Details

Cloud came to Gandhinagar carrying six brands at once — Cammy, Nile, Vontron, Equrox, Hydromatic and Zuanli — and a 70 sqm plot to fit them all into. Each has its own buyers. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to give every brand a clear address without the stand turning into a logo wall.

Materials Used

Cloud came to Gandhinagar carrying six brands at once — Cammy, Nile, Vontron, Equrox, Hydromatic and Zuanli — and a 70 sqm plot to fit them all into. Each has its own buyers. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to give every brand a clear address without the stand turning into a logo wall.

Zoning came first: the perimeter was divided into brand bays, each with its own header graphic and its own run of backlit niches. Purifier cabinets sit in the deeper niches, fittings and cartridges on the counters below. Blue columns and a blue LED line along the curved fascia tie the bays together, and two open pockets in the middle hold glass tables, chairs and low sofas so the exhibition stall design at WAPTAG Water Expo Gandhinagar has somewhere to sit in every zone.

Because each bay had its own signage, a buyer looking for diaphragm pumps could walk straight to that section instead of asking at the counter. The all-white background kept 70 sqm from feeling heavy, and the seating pockets meant two or three meetings ran at the same time. Traffic across the 70 sqm booth kept moving instead of bunching at one point.