Deep Indraprasth — exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad, 36 sqm

Project Details

A row of project logos on a wall usually ends up looking like a noticeboard. Deep Indraprasth came with seven live schemes — Abode, Ixora, Marigold, Ombre, Saptak, Shivanta and a plotting project — each with its own logo and locality. In 36 sqm open on two sides, the exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad had to give all seven equal weight and still look composed.

Materials Used

A row of project logos on a wall usually ends up looking like a noticeboard. Deep Indraprasth came with seven live schemes — Abode, Ixora, Marigold, Ombre, Saptak, Shivanta and a plotting project — each with its own logo and locality. In 36 sqm open on two sides, the exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad had to give all seven equal weight and still look composed.

One wall carries the entire portfolio. It is finished in grey cement-texture and holds a run of black gloss panels, one per project, each with a neon-effect logo and QR code, under the brand line in orange and blue neon. A black steel portal marks the open corner and holds the track spotlights. Along the base run planter boxes of grass. The rest of the two-side-open stall is grey carpet, white round tables and a black reception counter.

Seven panels in a straight line let a visitor scan the whole portfolio, then stop at the one that matched their locality — the QR code under each panel took it from there. Loose seating, in small white table clusters, meant the sales team could pick up a conversation anywhere along the wall. This exhibition stall design at Ahmedabad Mirror Property Expo Ahmedabad was built to do exactly that.