DOF exhibition stall design at GGMA Garment Fair Gandhinagar with grey arched openings, timber beams and denim rails inside

Year: 2023

Garment, Cloth, Fashion Industry

Client: DOF, Gandhinagar

2 Side Open · Design · Fabrication

DOF

DOF Denims at GGMA Garment Fair Gandhinagar: 36 sqm Arched Exhibition Stall Design

Client: DOF

Grey walls are cut with repeated arches, each one a doorway into its own bay, and rough-sawn timber posts and beams run across the frontage as the visible structure. Inside, a brick-print wall carries the DOF mark, black rails hold denim at two levels and folded stock sits in timber niches. Mustard flooring lifts the interior, while a rope curtain, dressed mannequins and white sofa seating finish the retail-style exhibition booth.

Project Details

ClientDOF
IndustryGarment, Cloth, Fashion Industry
ExhibitionGGMA Expo -
LocationGandhinagar, India
Year2023
Type2 Side Open
Stall Area36 sqm
Height3.5 m
StyleArched grey portals with rustic timber framing

2023 · GGMA Expo -

DOF Denims at GGMA Garment Fair Gandhinagar: 36 sqm Arched Exhibition Stall Design — photo 2
Context

The Brief

Denim is bought by hand — nobody orders a wash they have not felt. DOF had 36 sqm with two sides open and needed a stand that read as a store rather than a booth, with rail length for the range and seating for order-writing. In a long row of labels using the same racks, the exhibition stall design at GGMA Garment Fair Gandhinagar had to look structurally different.

Exhibition

GGMA Expo -

Venue

Helipad Exhibition Centre

Location

Gandhinagar, India

DOF Denims at GGMA Garment Fair Gandhinagar: 36 sqm Arched Exhibition Stall Design — photo 3
Services

What We Delivered

2 Side Open
Repeated arched openings along the frontage
exposed timber post-and-beam frame
hanging rope curtain
mannequin-dressed entrance bays
brick-effect logo wall
wall-mounted screens
two open sides onto the aisle

Materials Used

Rough-sawn timber posts and beamsgrey painted MDF arch wallsbrick-print graphic panelmustard vinyl flooringblack metal garment railsprinted lifestyle graphicswhite sofa seating
DOF Denims at GGMA Garment Fair Gandhinagar: 36 sqm Arched Exhibition Stall Design — photo 4

Case Study

01

The Challenge

Denim is bought by hand — nobody orders a wash they have not felt. DOF had 36 sqm with two sides open and needed a stand that read as a store rather than a booth, with rail length for the range and seating for order-writing. In a long row of labels using the same racks, the exhibition stall design at GGMA Garment Fair Gandhinagar had to look structurally different.

02

What We Designed

Grey walls are cut with repeated arches, each one a doorway into its own bay, and rough-sawn timber posts and beams run across the frontage as the visible structure. Inside, a brick-print wall carries the DOF mark, black rails hold denim at two levels and folded stock sits in timber niches. Mustard flooring lifts the interior, while a rope curtain, dressed mannequins and white sofa seating finish the retail-style exhibition booth.

03

Why It Worked

Arches read as entrances from a distance, so visitors stepped through rather than stopping at the edge — and once in a bay they were already at the rails. Warm timber and the mustard floor made the indigo look better than it would have against white. Seating sat immediately behind the racks, so the exhibition stall design at GGMA Garment Fair Gandhinagar moved people from browsing to sitting quickly.

Gallery

Inside the Build

4 images · click to enlarge
Project Outcomes

The Result

Repeated arched openings along the frontage

Key Feature

36 sqm

Exhibition Area

3.5 m

Stall Height

Rough-sawn timber posts and beams

Primary Material

Project Summary

Arches read as entrances from a distance, so visitors stepped through rather than stopping at the edge — and once in a bay they were already at the rails. Warm timber and the mustard floor made the indigo look better than it would have against white. Seating sat immediately behind the racks, so the exhibition stall design at GGMA Garment Fair Gandhinagar moved people from browsing to sitting quickly.

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