Doteco Piovan Group's exhibition stall design at PlastIndia New Delhi, 36 sqm

Project Details

One open side across 36 sqm means everything has to be read from a single elevation. Doteco brings dosing and extrusion control equipment, intricate and mostly dark grey, so the exhibition stall design at PlastIndia New Delhi needed a background bright enough to make the machinery legible while still crediting the Piovan Group and the local partner sharing the frontage.

Materials Used

One open side across 36 sqm means everything has to be read from a single elevation. Doteco brings dosing and extrusion control equipment, intricate and mostly dark grey, so the exhibition stall design at PlastIndia New Delhi needed a background bright enough to make the machinery legible while still crediting the Piovan Group and the local partner sharing the frontage.

Yellow carries the stand. A block of it holds the positioning line in heavy black type behind the doser, which stands alone on a white pedestal with a routed yellow inlay marking its footprint in the floor. The rotary unit sits opposite on a stainless base, close enough to walk right around. Backlit posters in thin yellow frames name each product line, and the shaped fascia of this exhibition stall design at PlastIndia New Delhi folds forward with the logo lit inside it.

With only one frontage the sightline mattered more than the floor area, and the yellow wall pulled attention past the neighbouring stands. Machines were set apart rather than lined up, so visitors circled them instead of glancing once. Everyone who stepped into this product demonstration stand ended up beside a machine, with a poster and a seat within reach.