Infinity exhibition stall design at WAPTAG Water Expo Gandhinagar, built for small hardware

Project Details

Scale was the problem here, not space. Infinity's dosing pumps, controllers and valves are palm-sized grey objects, and the 36 sqm plot gave them a long back wall and two open sides. Everything had to be raised, lit and labelled, and three sub-brands — Infiltration, Inficontrol, Infidose — needed separating without three separate stalls appearing inside one exhibition stall design at WAPTAG Water Expo Gandhinagar.

Materials Used

Scale was the problem here, not space. Infinity's dosing pumps, controllers and valves are palm-sized grey objects, and the 36 sqm plot gave them a long back wall and two open sides. Everything had to be raised, lit and labelled, and three sub-brands — Infiltration, Inficontrol, Infidose — needed separating without three separate stalls appearing inside one exhibition stall design at WAPTAG Water Expo Gandhinagar.

The fascia of this exhibition stall design at WAPTAG Water Expo Gandhinagar is a raked white plane with INFINITY cut in three-dimensional letters and the sub-brand names stepping away in chevrons, floodlit from fixtures clamped on top. Underneath, dark printed panels line the back wall so the pale hardware reads against them, and a continuous white counter with a violet band carries the products at waist height along its full length. A faceted white island sits mid-floor, with control panel cabinets at either end.

Raising everything to waist height changed how people used the plot — they walked the counter like a shelf, picking items up as they went. The dark panels behind gave each product a frame, and the violet band said which sub-brand you were in front of. The island broke the queue so two groups could look at once, which a busy water treatment exhibition booth needs.