Year: 2025
Printing and Packaging Industry
Client: Kanthal, Greater Noida
2 Side Open · Design · Fabrication
Kanthal
↓Kanthal at ELECRAMA Greater Noida — a white, segment-led exhibition stall design
Client: Kanthal
Segment plinths do the sorting in this exhibition stall design at ELECRAMA Greater Noida: white blocks labelled Automotive, LV Switchgear, Power and Emission and Home Appliance, each holding samples under glass, some lit from within so the elements glow red. Behind them a run of backlit graphic panels sits above low storage counters, with a video screen and an artificial foliage wall carrying the red Kanthal logo at the corner. Tub chairs and a glass table occupy the open end.
Project Details
2025 · Elecrama Expo 2025 Delhi
What We Delivered
Materials Used
Case Study
The Challenge
Kanthal sells heating materials into several industries at once — automotive, LV switchgear, home appliance, power and emission — and a single message would have suited none of them. With two open sides at 36 sqm, the exhibition stall design at ELECRAMA Greater Noida had to let a visitor find their own segment within a few seconds of arriving.
What We Designed
Segment plinths do the sorting in this exhibition stall design at ELECRAMA Greater Noida: white blocks labelled Automotive, LV Switchgear, Power and Emission and Home Appliance, each holding samples under glass, some lit from within so the elements glow red. Behind them a run of backlit graphic panels sits above low storage counters, with a video screen and an artificial foliage wall carrying the red Kanthal logo at the corner. Tub chairs and a glass table occupy the open end.
Why It Worked
Labelled plinths let people self-select before anyone spoke to them, which shortens the first minute of every conversation. The backlit wall kept the stand bright next to darker neighbours, and the glass vitrines made small heating elements worth stopping for. Two open sides fed into the same central seating, so the two-side-open stand never had a dead corner.
Inside the Build
The Result
Backlit panel wall
Key Feature
36 sqm
Exhibition Area
3.5 m
Stall Height
White laminate walls
Primary Material
Project Summary
Labelled plinths let people self-select before anyone spoke to them, which shortens the first minute of every conversation. The backlit wall kept the stand bright next to darker neighbours, and the glass vitrines made small heating elements worth stopping for. Two open sides fed into the same central seating, so the two-side-open stand never had a dead corner.
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