Kashyap anti-scale systems: exhibition stall design at PlastIndia New Delhi

Project Details

Kashyap sells an electronic anti-scale system for cooling towers, bought on running cost and water saving rather than on appearance. Working from a single open side, the exhibition stall design at PlastIndia New Delhi had to explain a process nobody can see, prove where the system already runs, and put the actual skid in front of plant engineers.

Materials Used

Kashyap sells an electronic anti-scale system for cooling towers, bought on running cost and water saving rather than on appearance. Working from a single open side, the exhibition stall design at PlastIndia New Delhi had to explain a process nobody can see, prove where the system already runs, and put the actual skid in front of plant engineers.

The back wall became a full-width mural of a cooling tower plant room, which gives a small unit context it lacks on its own. Around it went the working-process boards, an industries-served grid and a wall of customer logos, all under a continuous run of lighting along the top edge. The skid sits centre floor on its shipping pallet with the control cabinet facing out, and the shaped blue header of the one-side-open stand carries the backlit brand above.

Depth in the mural made a shallow one-sided plot feel like a room, and people stepped in rather than reading from the aisle. The logo wall answered the credibility question before anyone asked it. Standing at the skid, engineers could point at the pipework and the panel together, so the exhibition stall design at PlastIndia New Delhi carried much of the technical pitch on its own.