Kavit Soap Industries: Warm Arched Exhibition Stall Design at iPHEX New Delhi

Project Details

In a hall of contract manufacturers and API traders, Kavit Soap Industries was selling something softer — soaps, skincare and body care that buyers judge on look and smell. The plot was 18 sqm, open on one side, hemmed in by white pharma stands. The exhibition stall design at iPHEX New Delhi had to feel like a beauty counter without losing the manufacturing credibility the hall was there for.

Materials Used

In a hall of contract manufacturers and API traders, Kavit Soap Industries was selling something softer — soaps, skincare and body care that buyers judge on look and smell. The plot was 18 sqm, open on one side, hemmed in by white pharma stands. The exhibition stall design at iPHEX New Delhi had to feel like a beauty counter without losing the manufacturing credibility the hall was there for.

Three arches set the plan of this exhibition stall design at iPHEX New Delhi. Two peach-painted niche arches hold lit shelves for skin care and body care, and the third, a backlit graphic panel, sits between them. The whole opening is framed by a maroon fluted panel with a warm cove strip, and the ceiling is a wooden batten frame carrying black track spotlights and hanging greenery. A curved counter with a halo-lit logo closes the aisle edge; seating tucks into the corners.

Warm light was the whole point. Every neighbouring stand ran cool white, so the peach glow spilling out of the arches was visible well before the signage. Visitors came in to look at the shelves the way they would in a store, picked up packs, and stayed at the counter. For 18 sqm, this retail-style exhibition booth worked more like a shop than a stand.