Kivon Shirts: 36 sqm exhibition stall design at GGMA Garment Fair Gandhinagar, 2023

Project Details

Kivon sells shirts in ranges, so a 36 sqm plot open on three sides had to hold a lot of stock and still read as a store rather than a stockroom. Retailers walk the GGMA aisles quickly, scanning for print and fit. The exhibition stall design at GGMA Garment Fair Gandhinagar needed a face they could read from the aisle and a place to sit and write orders.

Materials Used

Kivon sells shirts in ranges, so a 36 sqm plot open on three sides had to hold a lot of stock and still read as a store rather than a stockroom. Retailers walk the GGMA aisles quickly, scanning for print and fit. The exhibition stall design at GGMA Garment Fair Gandhinagar needed a face they could read from the aisle and a place to sit and write orders.

We split the plot into a display face and a working back. The corner carries an orange laminate wall with a black metal grid, so shirts hang at eye level and mannequins stand out front on low wooden plinths. Behind it, a wood-framed portal holds full garment rails. The middle stays open for a sofa, a low table and a buying table, which is the balance this exhibition stall design at GGMA Garment Fair Gandhinagar had to strike.

Visitors stopped at the grid wall because a shirt hanging free reads faster than one folded on a shelf. The lounge sat a step back from the aisle, quiet enough to talk but still in view. Orange against grey carpet held the corner, and staff could pull stock without leaving a buyer waiting. Plenty of work for one three-side open garment fair stall.