Max Creative Point: a print supplier's exhibition stall design at WAPTAG Water Expo Gandhinagar

Project Details

Everyone else in the hall was selling water. Max Creative Point sells the things that go around it — stickers, cartons, catalogues, standees, printed uniforms — which means their customer was already at the expo, walking past. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to be legible as a print supplier in the two seconds an RO brand owner takes to glance sideways.

Materials Used

Everyone else in the hall was selling water. Max Creative Point sells the things that go around it — stickers, cartons, catalogues, standees, printed uniforms — which means their customer was already at the expo, walking past. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to be legible as a print supplier in the two seconds an RO brand owner takes to glance sideways.

Red does the announcing across this 27 sqm booth. A printed fascia carries the logo on a red diagonal with 'Printing, Packaging & Promotion' beside it. The counter is the second signal — a white desk with a swooping curve and a red LED line inset along its edge, on the open corner. Behind it the back wall is given over to real output: boxes, stickers, catalogues pinned up, printed polos on a rail, and a panel listing the RO brands they print for.

The lit counter edge is what people looked at first, and it sits exactly where you'd stop to ask a question. The sample wall answers the obvious one — can you print my box, my label, my staff shirts — because the answers were hanging on it. This exhibition stall design at WAPTAG Water Expo Gandhinagar worked because it was a portfolio, not a poster.