Max Creative Point's Red Shelf Wall — Exhibition Stall Design at WAPTAG Water Expo Gandhinagar

Project Details

Printing, packaging and promotional material — the samples Max Creative Point sells are small, flat and easily lost on a stand. A 28 sqm corner with three open sides at Mahatma Mandir gave plenty of frontage but little wall. This exhibition stall design at WAPTAG Water Expo Gandhinagar had to turn a sample library into something worth stopping for.

Materials Used

Printing, packaging and promotional material — the samples Max Creative Point sells are small, flat and easily lost on a stand. A 28 sqm corner with three open sides at Mahatma Mandir gave plenty of frontage but little wall. This exhibition stall design at WAPTAG Water Expo Gandhinagar had to turn a sample library into something worth stopping for.

Red-faced floating shelves became the organising system — three long runs on the main wall, stepped down at the corner, each carrying stickers, cartons and printed samples in reach. Behind them the panels are printed with product collages and a client logo grid. The fascia goes red with the 25-years mark in gold, a glass-top vitrine counter anchors the open corner of the three-side-open stall, and a round table sits behind for order discussions.

Putting the vitrine on the open corner meant buyers met the samples before they met a salesperson, which suits a business built on show me what you can print. The red shelves read as a single graphic line from the aisle, and the anniversary fascia gave the stand its claim. That economy is what made this exhibition stall design at WAPTAG Water Expo Gandhinagar work at 28 sqm.