Ohh! Potato - 80 sqm exhibition stall design at Aahar New Delhi

Project Details

McPatel Foods sells frozen fries, patties and potato flakes, a business built on distributor and HoReCa meetings rather than walk-past sampling. The 80 sqm island had three open sides in a hall packed with bright, shouting food stands. What the exhibition stall design at Aahar New Delhi needed was room to seat a dozen people at once and still look worth crossing the aisle for.

Materials Used

McPatel Foods sells frozen fries, patties and potato flakes, a business built on distributor and HoReCa meetings rather than walk-past sampling. The 80 sqm island had three open sides in a hall packed with bright, shouting food stands. What the exhibition stall design at Aahar New Delhi needed was room to seat a dozen people at once and still look worth crossing the aisle for.

Black was the decision that set everything else. Matte black walls and fascia give the orange logo band and the gold neon something to sit against; that neon outlines the portal, the corner pylon and the counter fronts. Most of the exhibition stall design at Aahar New Delhi is given to hospitality, with round tables and upholstered chairs on terracotta carpet and a softer sofa nook behind planters. Glass-front freezers put the frozen range on show beside a framed food photograph wall.

A dark stand in a bright hall reads as confidence, and the gold line gave visitors an edge to follow from any of the three sides. The seating filled, which for a frozen-foods business is the point: deals happen sitting down. Freezers gave people a reason to get up and look, then return to the table. Nothing about this 80 sqm island asked anyone to hurry.