PARTH 72 sqm Exhibition Stall Design at Plastfocus New Delhi 2024

Project Details

Live injection moulding machines were coming onto the plot, and machines that size set the rules — they cannot be hidden, moved for sightlines or scaled down. Around them, PARTH still needed its name readable from across a very large hall. The exhibition stall design at Plastfocus New Delhi therefore had to work as a frame, not as a room, on 72 sqm open along 3 sides.

Materials Used

Live injection moulding machines were coming onto the plot, and machines that size set the rules — they cannot be hidden, moved for sightlines or scaled down. Around them, PARTH still needed its name readable from across a very large hall. The exhibition stall design at Plastfocus New Delhi therefore had to work as a frame, not as a room, on 72 sqm open along 3 sides.

Four columns and an angular fascia make a portal that sits above the machines rather than around them, with the brand in illuminated blue channel letters in a red-trimmed white band. Machines occupy the open flanks with tonnage banners; a backlit acrylic panel listing served industries closes the right-hand column. Inside, the floor changes to grey carpet for a lounge of leatherette sofas and glass tables, and a curved red counter greets from the front edge of the 72 sqm stand.

Because 3 sides were open and the structure stayed overhead, visitors could walk right up to a running machine from any direction and still see the logo overhead. The lounge in the middle meant a technical demonstration and a commercial discussion could happen steps apart. That layering is what a 72 sqm exhibition stall design at Plastfocus New Delhi has to get right when the product is the display.