Raditap Labels India Pvt. Ltd. — 12 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar

Project Details

Raditap sells labels, stickers and boxes — flat, small-format products that vanish against a busy hall wall. The plot was 12 sqm, open on two sides, and hemmed in by larger water treatment stands. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to identify the company as an RO-industry supplier from the aisle and get buyers close enough to handle samples.

Materials Used

Raditap sells labels, stickers and boxes — flat, small-format products that vanish against a busy hall wall. The plot was 12 sqm, open on two sides, and hemmed in by larger water treatment stands. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to identify the company as an RO-industry supplier from the aisle and get buyers close enough to handle samples.

The exhibition stall design at WAPTAG Water Expo Gandhinagar put both walls to work. A long blue laminate panel carries 'RO Sticker & Boxes' with sample sheets fixed flat across it; the adjoining white wall runs floating shelves and a backlit poster box, so printed stock sits at eye level. A white MDF fascia curves over both faces, carrying twin backlit logos and spotlights aimed at the product. An L of counters holds the corner, with artificial grass and tub chairs behind for longer talks.

Traffic came down the red-carpet aisle and met the lit fascia first, the sample wall second — the right order for a company selling print. Samples fixed at hand height, not locked in cases, made people stop and touch. Behind the counters the seating let a conversation carry on off the aisle, so the two open sides of the 12 sqm booth stayed clear.