Rameshwar Building Happiness: 36 sqm exhibition stall design at NAREDCO Property Expo Ahmedabad

Project Details

Villas photograph beautifully and print badly under exhibition lighting, which is the problem Rameshwar handed us for 36 sqm with one open side. Fifteen years of delivery, an award and several projects all needed to be on the same wall, legible from the aisle, while four buyer meetings ran at once inside the same footprint. That was the brief for the exhibition stall design at NAREDCO Property Expo Ahmedabad.

Materials Used

Villas photograph beautifully and print badly under exhibition lighting, which is the problem Rameshwar handed us for 36 sqm with one open side. Fifteen years of delivery, an award and several projects all needed to be on the same wall, legible from the aisle, while four buyer meetings ran at once inside the same footprint. That was the brief for the exhibition stall design at NAREDCO Property Expo Ahmedabad.

The whole back wall of the 36 sqm stall was built as a backlit lightbox, translucent prints lit evenly from behind so the villa renders hold their colour under hall light, with the credentials block and framed award photograph at the left end. Above it sits a black fascia with lit 3D lettering. A hexagonal orange counter marks the entry, and a black open shelving frame with terracotta planters screens the neighbour's boundary without closing the corner off.

Backlighting is what made the difference: from the orange carpet the villas read as windows rather than posters, and people came in to look closer. The hexagonal counter caught them at the threshold, and because the tables sit in a loose row along the lit wall, four conversations ran side by side. The exhibition stall design at NAREDCO Property Expo Ahmedabad earned its plot.