Salud Care Group of Companies — Timber-Clad Exhibition Stall Design at iPHEX New Delhi

Project Details

A group of companies is a hard thing to put on a wall. Salud Care needed one identity to hold several businesses, with export markets and country reach as the headline, across 42 sqm open on two sides. Against the usual white pharma boxes, the exhibition stall design at iPHEX New Delhi had to feel less clinical and more like a place to sit down.

Materials Used

A group of companies is a hard thing to put on a wall. Salud Care needed one identity to hold several businesses, with export markets and country reach as the headline, across 42 sqm open on two sides. Against the usual white pharma boxes, the exhibition stall design at iPHEX New Delhi had to feel less clinical and more like a place to sit down.

Timber does the structuring here. Vertical wood-finish battens frame every display bay, and inside each frame sits either a backlit white niche or a screen, so product and video sit in the same rhythm. A strip of artificial grass runs along the top of the fascia and again at the base of the units. The counters are wood-clad with green logo roundels and an LED cove underneath, and the seating cluster occupies the middle of the 42 sqm stand.

Two open sides meant two ways in, and the batten frames read equally well from either — nothing in the composition has a wrong angle. The lit niches gave the packs a physical weight that flat printed panels cannot, while the screens ran continuously between them. Meetings happened in the middle, with product on all sides, which is what the exhibition stall design at iPHEX New Delhi was arranged for.