Sarjan Watertech's curved terracotta rib canopy arching over tiered white shelves of water purifiers

Year: 2024

Water & Water Purification Industry

Client: Sarjan Watertech India Pvt. Ltd., Gandhinagar

3 Side Open · Design · Fabrication

Sarjan Watertech India Pvt. Ltd.

Sarjan Watertech: an 81 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar

Client: Sarjan Watertech India Pvt. Ltd.

A semicircular canopy of curved terracotta ribs takes the centre of the three-side-open island, arcing over white shelving that steps the purifiers up in tiers. Beneath it, the reception counter is clad in fluted battens with a cove LED under the top and a lightbox panel set into its face. The rest of the floor splits into a railed lounge — white sofas, glass table, wood-look flooring — and a white graphics wall with a screen and backlit frames.

Project Details

ClientSarjan Watertech India Pvt. Ltd.
IndustryWater & Water Purification Industry
ExhibitionWeptag Water Expo Gandhinagar
LocationGandhinagar, India
Year2024
Type3 Side Open
Stall Area81 sqm
Height4 m
StyleCurved terracotta ribbed island with white lounge

2024 · Weptag Water Expo Gandhinagar

Sarjan Watertech: an 81 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar — photo 2
Context

The Brief

An 81 sqm island with three open sides leaves nowhere to hide a back wall. Sarjan Watertech needed its purifier range visible from every approach, and it also needed a quiet corner where dealers could sit and talk numbers. That double demand set the brief for the exhibition stall design at WAPTAG Water Expo Gandhinagar: open on all sides, yet with one protected room-like zone.

Exhibition

Weptag Water Expo Gandhinagar

Venue

Mahatma Mandir Convention & Exhibition Centre

Location

Gandhinagar, India

Sarjan Watertech: an 81 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar — photo 3
Services

What We Delivered

3 Side Open
Semicircular ribbed canopy over tiered product shelving
backlit blue brand logo on the curved fascia
cove-lit fluted reception counter
railed open lounge with sofas
black pendant cluster
wall-mounted screen

Materials Used

Terracotta wood-finish laminatecurved MDF ribswhite painted MDF shelvingfluted batten counter claddingbacklit acrylic logotranslucent lightbox panelsgrey carpet and wood-look flooringglass-and-steel furniture
Sarjan Watertech: an 81 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar — photo 4

Case Study

01

The Challenge

An 81 sqm island with three open sides leaves nowhere to hide a back wall. Sarjan Watertech needed its purifier range visible from every approach, and it also needed a quiet corner where dealers could sit and talk numbers. That double demand set the brief for the exhibition stall design at WAPTAG Water Expo Gandhinagar: open on all sides, yet with one protected room-like zone.

02

What We Designed

A semicircular canopy of curved terracotta ribs takes the centre of the three-side-open island, arcing over white shelving that steps the purifiers up in tiers. Beneath it, the reception counter is clad in fluted battens with a cove LED under the top and a lightbox panel set into its face. The rest of the floor splits into a railed lounge — white sofas, glass table, wood-look flooring — and a white graphics wall with a screen and backlit frames.

03

Why It Worked

The low railing around the lounge did more than mark it out — dealers who sat down were clear of the traffic yet still in full view, which kept the seats occupied without choking the aisles. Tiered shelving let a visitor compare four purifier models in a single glance. Across all three open sides, the exhibition stall design at WAPTAG Water Expo Gandhinagar read the same: canopy, product, counter.

Gallery

Inside the Build

4 images · click to enlarge
Project Outcomes

The Result

Semicircular ribbed canopy over tiered product shelving

Key Feature

81 sqm

Exhibition Area

4 m

Stall Height

Terracotta wood-finish laminate

Primary Material

Project Summary

The low railing around the lounge did more than mark it out — dealers who sat down were clear of the traffic yet still in full view, which kept the seats occupied without choking the aisles. Tiered shelving let a visitor compare four purifier models in a single glance. Across all three open sides, the exhibition stall design at WAPTAG Water Expo Gandhinagar read the same: canopy, product, counter.

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