Sion Healthcare (SHL) Limited: Exhibition Stall Design at iPHEX New Delhi with a Blue Oval Frame

Project Details

Sion Healthcare brought more physical stock than an 18 sqm plot usually carries — nasal sprays, bottles, cartons across several therapy lines — and all of it had to be visible, not stored. The corner was open on two sides in a busy pharma aisle. So the exhibition stall design at iPHEX New Delhi became a question of shelf area rather than floor area.

Materials Used

Sion Healthcare brought more physical stock than an 18 sqm plot usually carries — nasal sprays, bottles, cartons across several therapy lines — and all of it had to be visible, not stored. The corner was open on two sides in a busy pharma aisle. So the exhibition stall design at iPHEX New Delhi became a question of shelf area rather than floor area.

Shelves float off the wall in a staggered run, each one edged in navy and lit from above, so the stock reads as a display rather than a stockroom. A navy oval portal frames a second shelf block at the corner and gives this exhibition stall design at iPHEX New Delhi its one memorable shape. Backlit panels take the therapy-wise product photography and the global presence map, an LED screen sits between them, and a backlit white counter with the logo faces the aisle.

The oval was the landmark. In a row of rectangles it gave people something to point at, and the shelves inside it were the first thing anyone picked from. Because the counter is backlit rather than printed, it stayed readable when hall lighting dropped. On a plot this small, keeping every product at hand height is what let the 18 sqm corner booth run several conversations.