Year: 2025
Pharmaceuticals
Client: Spear Pack, Gandhinagar
3 Side Open · Design · Fabrication
Spear Pack
↓Spear Pack, Unified Polymer and Ketav: exhibition stall design at Pharmatech Expo Gandhinagar
Client: Spear Pack
Everything hangs off one white portal frame, corner posts raked outward, edges picked out in LED, and this three-side open booth gives each of its faces to a different brand. Inside, a green-lit open shelf unit holds Spear Pack's film rolls at the centre, a blue shelf wall takes Unified Polymer's tubing, and a coverall mannequin marks the protective range. Backlit vertical lightboxes carry the technical graphics; sofas and a glass table sit behind.
Project Details
2025 · Pharmatech Expo 2025
What We Delivered
Materials Used
Case Study
The Challenge
A 36 sqm island sits in the open with no back to hide behind, and this one had to carry three businesses at once: Spear Pack's packaging films, Unified Polymer's silicone tubing, Ketav's consulting. Each has a different buyer. The exhibition stall design at Pharmatech Expo Gandhinagar had to divide the plot three ways without producing three small stalls.
What We Designed
Everything hangs off one white portal frame, corner posts raked outward, edges picked out in LED, and this three-side open booth gives each of its faces to a different brand. Inside, a green-lit open shelf unit holds Spear Pack's film rolls at the centre, a blue shelf wall takes Unified Polymer's tubing, and a coverall mannequin marks the protective range. Backlit vertical lightboxes carry the technical graphics; sofas and a glass table sit behind.
Why It Worked
That green shelf unit is the piece people walked towards; film rolls lit from behind are hard to ignore. Because the frame stayed open on three sides, buyers for one brand crossed paths with the other two instead of being funnelled. Seating sat deep enough that a long conversation did not block the aisle, which is what a shared exhibition stall design at Pharmatech Expo Gandhinagar needs.
Inside the Build
The Result
Raked white portal frame with LED edge lighting
Key Feature
36 sqm
Exhibition Area
3.5 m
Stall Height
White painted MDF portal frame
Primary Material
Project Summary
That green shelf unit is the piece people walked towards; film rolls lit from behind are hard to ignore. Because the frame stayed open on three sides, buyers for one brand crossed paths with the other two instead of being funnelled. Seating sat deep enough that a long conversation did not block the aisle, which is what a shared exhibition stall design at Pharmatech Expo Gandhinagar needs.
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