Tankhwa Patra: 18 sqm exhibition stall design at Vyapar Bazaar, Ahmedabad

Project Details

Tankhwa Patra sells HRMS and payroll software — nothing you can put on a plinth. The brief for their exhibition stall design at Vyapar Bazaar Ahmedabad was to make a screen-based product feel worth stopping for, inside a banquet hall where every stall shares the same decorative ceiling and the same lighting. 18 sqm, open on three sides, and a lot of explaining to do.

Materials Used

Tankhwa Patra sells HRMS and payroll software — nothing you can put on a plinth. The brief for their exhibition stall design at Vyapar Bazaar Ahmedabad was to make a screen-based product feel worth stopping for, inside a banquet hall where every stall shares the same decorative ceiling and the same lighting. 18 sqm, open on three sides, and a lot of explaining to do.

This exhibition stall design at Vyapar Bazaar Ahmedabad puts the whole pitch into one wall. Five tall panels in orange frames carry the product story left to right, with a large screen set dead centre under the logo so demos happen at eye level. Yellow carpet marks the floor plate out from the patterned aisle. A low white counter with an orange top sits at the open corner, and the round glass table with four chairs behind it keeps longer conversations off the walkway.

Visitors could read the entire proposition from the aisle without entering — the panels do that job. Once inside, the screen gave the sales team something to point at, and the seating meant a demo could turn into a longer conversation without blocking anyone. For a technology exhibition booth selling software, that shift from walking past to sitting down is the whole game.