TSK - The Secret Kitchen | exhibition stall design at Aahar New Delhi, under a yellow frame

Project Details

TSK sells ready gravies and frozen bases to restaurant owners rather than shoppers, so the stall had to read as a kitchen supplier and not a retail counter. The plot sat mid-hall with two open sides and a low ceiling overhead. Making the brand's yellow carry across a crowded food hall was the first job of this exhibition stall design at Aahar New Delhi.

Materials Used

TSK sells ready gravies and frozen bases to restaurant owners rather than shoppers, so the stall had to read as a kitchen supplier and not a retail counter. The plot sat mid-hall with two open sides and a low ceiling overhead. Making the brand's yellow carry across a crowded food hall was the first job of this exhibition stall design at Aahar New Delhi.

In this food exhibition stall, an open yellow frame does the structural work: painted angular members rise from the corners to a raised apex carrying two circular backlit TSK discs, readable from both aisles. Under it the walls go charcoal so the packaging reads. Yellow-framed shelving bays headed GRAVIES, FROZEN FOOD and OTHERS hold packs and jars, filament pendants hang on long cords, and a dark demonstration counter runs the open edge.

The yellow discs sat above head height and were the first thing visible from either aisle. Once inside, the shelf headers sorted the range before staff explained it, and the demonstration counter gave a reason to linger. Sofas at the back held longer meetings away from the aisle, which is what this exhibition stall design at Aahar New Delhi needed.