Year: 2026
Food & Beverage
Client: Vimal, New Delhi
2 Side Open · Design · Fabrication
Vimal
↓Vimal at Aahar New Delhi: a wood-led exhibition stall design for dairy and oils
Client: Vimal
Everything is wood. Teak-finish laminate makes the frame, a slat pergola overhead, arched niches lit from within for the oil bottles, and a carved tree whose green shelf canopy works as both display and table. The oils half gets an illustrated harvest mural in deep red; the dairy half gets a backlit shelf wall of packs. An LED video wall plays between them, and an oval sign on a wooden stalk marks the corner of the 36 sqm stand.
Project Details
2026 · Aahar Expo 2026 - Delhi
What We Delivered
Materials Used
Case Study
The Challenge
Two brands, one plot: the Vimal dairy range of butter, cheese and ghee, and Vimal Wellness cold-pressed oils. They want different moods, and 36 sqm with two open sides is not much room to give each one air. The exhibition stall design at Aahar New Delhi also had to feel warm and food-led rather than industrial, in a hall where most neighbours went bright and plastic.
What We Designed
Everything is wood. Teak-finish laminate makes the frame, a slat pergola overhead, arched niches lit from within for the oil bottles, and a carved tree whose green shelf canopy works as both display and table. The oils half gets an illustrated harvest mural in deep red; the dairy half gets a backlit shelf wall of packs. An LED video wall plays between them, and an oval sign on a wooden stalk marks the corner of the 36 sqm stand.
Why It Worked
Two open sides meant two first impressions, and the tree handled both: it is visible from either aisle, and people walked in simply to look at it. Warm light off the wood softened a harsh hall and made the seating under the pergola somewhere worth using. Splitting dairy from oils across the exhibition stall design at Aahar New Delhi let each range speak without talking over the other.
Inside the Build
The Result
Carved wooden tree with a green shelf canopy
Key Feature
36 sqm
Exhibition Area
3.5 m
Stall Height
Teak-finish laminate
Primary Material
Project Summary
Two open sides meant two first impressions, and the tree handled both: it is visible from either aisle, and people walked in simply to look at it. Warm light off the wood softened a harsh hall and made the seating under the pergola somewhere worth using. Splitting dairy from oils across the exhibition stall design at Aahar New Delhi let each range speak without talking over the other.
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