Voltee - 16 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar

Project Details

The whole exhibition stall design at WAPTAG Water Expo Gandhinagar had to fit into 16 sqm, and booster pumps are heavy, dull-coloured things that need to be seen in numbers to make their point. Voltee had two open faces on a corner. Real product had to sit within reach, the brand mark had to clear the crowd, and a dealer still needed somewhere to sit.

Materials Used

The whole exhibition stall design at WAPTAG Water Expo Gandhinagar had to fit into 16 sqm, and booster pumps are heavy, dull-coloured things that need to be seen in numbers to make their point. Voltee had two open faces on a corner. Real product had to sit within reach, the brand mark had to clear the crowd, and a dealer still needed somewhere to sit.

Almost the whole floor plan is counter. A stepped white run wraps the open corner at working height and the pumps sit on it in rows, sorted by model, close enough for a buyer to lift one. Printed panels behind carry the same units photographed clean. The fascia stays plain white with the red logo repeated on both faces, and thin red banding ties counters, wall frames and fascia together across this exhibition stall design at WAPTAG Water Expo Gandhinagar.

Buyers in this category want to handle the pump, and counter height put every unit at hand with no barrier between them and the staff. The white-and-red scheme stayed clean beside busier neighbours, and twin fascia faces meant the name was readable from either aisle. A modest trade show booth that spent its budget on display rather than decoration.