Zymo Cosmetics Arched Exhibition Stall Design at CMPL Expo Mumbai, 2024

Project Details

CMPL Expo fills Jio World Convention Centre with contract manufacturers and private-label suppliers, and most of them look alike: white shells, product on shelves. Zymo needed its 48 sqm to read as a brand environment rather than a supply stand, and it needed three product categories, skin, hair, and baby and personal hygiene, kept legible from the aisle. Both demands shaped the exhibition stall design at CMPL Expo Mumbai.

Materials Used

CMPL Expo fills Jio World Convention Centre with contract manufacturers and private-label suppliers, and most of them look alike: white shells, product on shelves. Zymo needed its 48 sqm to read as a brand environment rather than a supply stand, and it needed three product categories, skin, hair, and baby and personal hygiene, kept legible from the aisle. Both demands shaped the exhibition stall design at CMPL Expo Mumbai.

Arches organise the whole 48 sqm. Three terracotta portals cut the long white elevation and a full circle frames the corner, giving four ways in. Inside each arch is a backlit niche of shelves, one per category, so products are lit rather than stacked. A fluted terracotta counter anchors the centre under a purple welcome panel. Black-framed glass columns planted with trailing foliage separate the open sides, and halo-lit logos sit high on two faces of the 48 sqm booth.

Each arch worked as its own doorway, so visitors entered wherever their category was without queueing at one opening. The lit niches held products at eye height against white, which is how a cosmetics buyer wants to read a range. Foliage columns softened the edges and kept the interior visible from the aisle, the reason this exhibition stall design at CMPL Expo Mumbai pulled people off a walkway.