As the premier gathering of Engineering professionals in Gujrat, India, Engimach presents a rare chance to show off emerging technologies and buzz-worthy products. RB Automation wasn’t about to let this opportunity pass by and partnered with Approach Media Pvt. Ltd. to design an eye-catching, versatile custom booth.

The Design Needs
RB Automation’s main goal was to showcase its products in an open, inviting space that would engulf attendees into a truly unique experience with their brand. They needed a design that not only provided easy flow – but would stop attendees in their tracks, providing RB Automation the opportunity to showcase eight of their most successful products.

The design elements included:

• A full custom build
• Vibrant Colors as per New Branding Guideline of Logo
• Backlit graphics
• Eight dedicated areas for RB Automation products
• Inconspicuous but ample storage space
• And, above all, a unique look!

We started with an intricate twisted look that provided a sense of motion, creating the one-of-a-kind experience they wanted their attendees to have. This exhibit was an eye-catcher from across the show floor, with multiple backlit graphics built into the structure to highlight each of the eight specific product areas and full of lighting around the surrounding product. The stall’s various colors set the tone for the brand experience, while product showcase tables allowed all products to be displayed on the booth without taking up too much space.

Because some of the products on display were heavy, it was critical that the booth had adequate built-in structural support to support this weight.

RB Automation was overjoyed with the finished booth, which enabled them to meet their goal of guiding attendees from product to product while giving each one individualized attention. Their team was impressed with the overall look and feel of the exhibit, as well as the positive impact it had on the attendees who came to see it.