Branding
Jainson Cable
THE PUBLIC DON’T KNOW WHAT THEY WANT;
IT’S OUR JOB TO TELL THEM.
Jainson Cable specializes in the manufacture of Flexible Cables, Welding Cables, Power Cables and Submersible Cables. The Products are SGS, EIL, RITES, INTERTEK, ERDA and Lloyds testes as well as CE Certified.
But as the company grew, the identity system didn’t scale across applications and brand architecture became inconsistent. More than just a visual identity, Jainson needed a clear strategic direction to enable future growth.
Through competitor analysis and close collaboration with Jainson’s team, we re-evaluated the way that clients challenges in cable industry.
We realised that while humanity had never been more plugged in, we’ve actually never felt less connected.
LET'S GET YOU CONNECTED
Building off the new brand proposition ‘The Only Trusted One’, we developed a brand based on meaningful connections made in different ways.
The new visual identity embodies this in a fresh, minimalist style. We’ve defined single core colour for the brand, The “O”, a hero graphic element can be used to zoom in on different types of connection and used as a cropping device for content.
CREATE YOUR OWN RULES
With a new strategic direction and visual identity, this is a brand that exudes the warmth and personality needed in our digital age. We’ve set the tone for Jainson’s future, giving them scope to create more moments of genuine human connection in whatever they do next.
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