Branding
German TMX
CARVING THE UNMATCHED IDENTITY
Gujarat’s largest TMT Manufacturer with an Iron Ore based Fully Integrated Manufacturing Unit.
TMT BARS | BILLETS | SPONGE IRON | POWER
German TMX Gujarat fastest leading brand in TMT Bars, Billets, Sponge Iron and Power. At approach media we have started work with German TMX sorm scratch form logo design, branding strategy and outdoor branding.
SPIRIT AS STRONG AS THE PRODUCT
German TMX – a brand dealing in TMT bars the widest product line and boasts of the superior quality. To strike the chord with its target audience ranging from traders, distributors, retailers to fabricators, the brand wished to take a robust but fresh avatar, different from its rivals to influence the target group. As the branding agency we got the right kind of a client who allowed our creativity blended with functionality to flow free.
BREAKING THE BRANDING MONOTONY
While designing logo, we gave utmost importance to the color, typography and aesthetics that gave the brand a bold look as well as making it look as a well-established brand.
As the branding company, we leveraged the traditional media in a dynamic way to build awareness of the brand. Instead of putting common message, we let the brand speak in varied tones on each marketing collateral, be it poster, standees, outdoor store branding, vehicle branding or dealership banners.
ALL’S GREAT, THAT ENDS CREATIVELY
Keeping in mind the target group, the challenge was to zero in the kind of communication in English that can be easily adapted in Hindi and Gujarati languages as well. We implemented it in each of our creative and successfully was able to build a strong perception about the brand among the target audience. We have earned the clients trust and taken the relationship to the next level, with the responsibility of doing product wise campaign every month.
