Approach Media Pvt. Ltd.

Branding

Eco Polymers

A GOOD LOGO = TIMELESS IDENTIFICATION

Eco Polymers is a world-class plastic raw material manufacturer dedicated to produce eco friendly raw material in plastic. But after years of growth and evolution, the need for a brand overhaul was clear. After a comprehensive rebranding effort that included competitive analysis, naming, messaging and positioning, and a complete visual identity redesign, a vibrant new brand emerged.

The transition from start-up to Eco Polymer powerhouse happened almost overnight.  With so many new faces, and more on the way, Eco Polymer turned to us to launch a new initiative that could help identify and recruit top talent, as well as unite current employees behind the brand. A deep dive into their culture revealed a common ambition to shatter paradigms, eliminate boundaries and accelerate the pace of scientific discover. In short, they are all eco polym-ers.

 

A BRAND IS A POWERFUL EXPRESSION OF THE VISIBLE AND THE UNKNOWN.

Logo Identity, Brand Strategy, Social Strategy, Visual Design/ Packaging/Visual Identity, Branding, Social Media Marketing, Print Advertising