Branding
Tiger
BRANDING TRUST AND PROFESSIONALISM
GANESH AGRO Group has been growing in steady pace, due to our vision of – “customer first, to cooperate with integrity, mutual benefit purposes” which we stick to every time in our daily operation.
From the very beginning, the company has set the highest possible standard for the company and for the machines with a vision to be pioneer in Agricultural Mechanization of India.
DESPERATE TIMES CALL FOR DESPERATE MEASURES
We decided that deep changes were necessary to the product identity. Even the name and mascot caused users to feel uncomfortable. We started with the name. We considered several options — MARVAR, CHALLANGER, MINI TOTARY, REGULAR, UNIVERSAL, SEMI PIONEER, ROTAVATOR, POST HOLE DIGGER & AUTOMATIC POTATO PLANTER and stick with simple typo grapy with small elemental creation with brand red color.
SUCCESSFUL BRANDING EVOKES EMOTION
Effective branding inspires action and feelings of trust with prospective clients. To convey the correct emotions, we studied the logos, colors, and interfaces of major agricultural machinery manufacturer globally. We were searching for a pattern of trust. In the India, engineering companies used green and dark blue shades, while avoiding rounded edges. Eventually, we arrived at red and back.
