Branding
Ghummkad
GHUMO BEFIKAR!
The project was still in the planning phase when we were on board. We worked towards creating a strong brand identity of the project beginning with the name ‘Ghummakad’. Every time, we work on a project like this, we begin with identifying and clearly establishing the brand’s tonality. In order to do so, we identify the brand’s target audience and then create a strong brand identity that aptly resonates with this audience.
What we accomplished by doing this was enhanced awareness of the project among buyers, 45% increase in leads generated per month and 60% travel package sold in the first phase of the project.
Logo Identity, Brand Strategy, Social Strategy, Visual Design/ Packaging/Visual Identity, Branding, Social Media Marketing, Print Advertising
THE NEW LOGO MEANS
Premium experience
The logo has been designed keeping in mind the premium experience of the project. The colors as well as the fonts chosen depict luxury and opulence.
Proximity to nature
As the name depicts, ‘Ghummakad’ is a project at the heart of a travelers. Therefore the colors used are meant to depict the Ghummakad’s proximity to nature. Just the first look at the logo reflects on the greenery surrounding the project.
Vibrant lifestyle
All the excellent amenities at Ghummakad offer a 360 degree experience to its users. The logo must therefore depict the lifestyle that the project encompasses. Hence, the textures of the logo have been specifically used to denote this spirited lifestyle.
CAPTURING THE ESSENCE OF THE WHOLE PROJECT INTO A DESIGN MOOD BOARD
Across every branding element of Ghummakad, we tried to depict the lifestyle that the project offers. With increasing competition in the travel market and buyers becoming more aware as well as inquisitive, it is imperative to create a brand that delivers real & significant value. The design mood board helps end users resonate with the brand and creates a unique consistency across all brand communications.
