Branding
Abdhi
ATTENTION TO DETAIL
Abdhi Jewels believes in creating simple gold ornaments that emphasize the natural beauty of gold. Abdhi Jewels jewelers take their time making sure the feel of each jewelry is just right, passing them back and forth to make sure the inside curve is perfect and the finish is smooth and comfortable. These details really matter when you’re making a jewelry that someone will wear every day.
Clients looked to Indian heritage and storytelling for inspiration. Research showed that people often attach memories or stories to jewellery and this along with Abdhi’s proud heritage, tactile and earthy style – where she often creates new pieces from old, led us to the idea
EVERYTHING IS DESIGNED.
FEW THINGS ARE DESIGNED WELL.
Abdhi brand has captured the spirit and approach to client work and it now feels more authentic. It reflects my heritage and this is key to helping brand stand-out.
The new identity has so far rolled-out across stationery, packaging, print and digital marketing materials, website and on merchandise with further items and ranges to follow.
DESIGN IS ART THAT MAKES ITSELF USEFUL.
Abdhi packaging is a concept characterised by its designed simplicity. The design of the packaging is meant to be used more economically efficient as well, as the shape of box enables the packages to be packed collectively. The package is suitable for further use after opening.
