Branding
Mor N Rich
MOR N RICH BRAND STRATEGY AND BRAND GUIDELINE DEVELOPMENT
‘Mor n Rich’ is an Ice cream and Kulfi brand in India. The goal of this project was to create a simple but playful visual identity for the brand, and the solution was born from the name itself: Mor n Rich.
mor n rich’s are nationally recognized for some of the finest kulfi in the India, but with a neglected brand and product packaging they were losing ground in the kulfi wars of modern supermarket retail. Cue a brand refresh and packaging redesign which allows them to compete nationally with the New Brand Launch.
'QUALITY' IT MEANS ATTENTION TO DETAIL
Mor-n-Rich’s are nationally recognized for some of the finest kulfi brand in the India, but with a neglected brand and product packaging they were losing ground in the Kulfi wars of modern supermarket retail. Cue a brand refresh and packaging redesign which allows them to compete nationally with the local as well as international platers in the market.
ART DIRECTION, BRANDING, LOGO, STATIONARY, MENU DESIGN
We created all the tools mor n rich would need to launch the refreshed brand around the nation — including distinctive custom typography, a vibrant colour palette, photography guidelines featuring confident local users, and helpful yet attitudinal tone of voice principles.
DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS.
The packaging design that is deliberately packaged in an exclusive and simple manner adds to the elegance and beauty of the Mor n Rich brand. And also the use of unique packing material for the Mor n Rich packing with the aim of symbolizing the sophisticated & elegance of the brand.
