Branding
TGB
INNOVATIVE STRATEGIES FOR AMBITIOUS BRANDS
From the word go, the idea behind TGB was highly unique and one of a kind. As we began the branding process, the aim was to position this hospitality brand as a truly luxury experience. We had to tell the brand’s story in a manner that instills trust and allows people to connect with the luxury of India. With focus on customer experience, our collaboration with TGB led to a 37% increase in occupancy rate during off season and over 18% during peak season.
We focused on ensuring that each of the brand elements echo confidence, panache, flamboyance and the iconic ‘TGB’. Result being enhanced reach across hoteliers across the India through social media and improved engagement with leading hotel brand in Ahmedabad.
REFINE, REDISCOVER AND REDEFINE BRANDS
The hotel market is India is facing immense competition with a large number of hotels and developers. In such a market, it is imperative for the brand to stand out in order to make a real difference.
CRAFTING EXTRAORDINARY BRANDS OUT OF ORDINARY CHAOS
Every communication across every platform focuses on the community that TGB has created. It makes people believe they are a part of an elite group that is meant for a select few. Communications are focused to make the end consumers of TGB feel privileged to be associated with a unique tribe.
