Congratulations. You have a brand name.

However, at this point, you must give it some kind of visual representation. Tell me which font you think would be best for this. What do you think about using our logo? Which case form should be used? I was wondering whether you were more into bold colours or more towards subtle ones.

How to Design a Brand Identity

The design plan is always the first step at Approach Media Pvt. Ltd. However, in addition to working on the design of the brand itself, we will also take part in a session that is meant to analyse brand identities from both within and outside of your category. In what ways have you been impressed by the marketing efforts of Nike or Adidas? Mercedes-Benz or Audi? Do you prefer Microsoft or Apple? Understanding your preferences better via dialogue can help us create a brand identity that is not just on strategy but also feels right for you. By doing so, we can guarantee that the final design will be both functional and aesthetically pleasing.

The process of developing a brand’s identity begins with the creation of a logo and extends to include visual aspects like typefaces, patterns, and even a particular photographic style. We compile this data into a style guide that details how you can put it to use in your brand’s activation.

Those in need of an Indian brand design firm to assist in elevating their company’s brand recognition can contact Approach Media immediately.