Branding
Axtel
ENGINEERED TO PERFECTION
Axtel, the Indian industrial food machinery manufacturer giant needs no introduction. The company has a 25-year old history of innovation. They are ever committed for creating sustainable productivity solutions. The Group serves customers globally. In India, they manufacture and sell process equipment for the food industry.
Axtel are recognized for our expertise in Turnkey Systems, Product Development and exemplary Customer Service. Located at Halol, near Vadodara our extensively equipped Works has everything that is required to manufacture robust and aesthetically-designed equipment.
GOOD ART INSPIRES
GOOD DESIGN MOTIVATES.
Working with a brand of this magnitude was a challenge in itself. Also, this brand has a very definite set of guidelines and all the artworks had to be created according to them. The space branding would serve not only the purpose of showcasing what the company does. These visuals will instil a sense of pride in the minds of the employees. When an employee is proud of where he/she works, the work efficiency automatically improves! This formed the basis of our design approach.
DESIGN IS WHERE SCIENCE AND ART BREAK EVEN.
Crisp copy with good quality visuals was the only way out here. Also, it was of prime importance to ensure that the line should be powerful and yet simple enough to be understood by even the blue collar employees. Therefore, the artworks had to be visually very strong and stimulating. We used different design approach for every task but keeping in mind the target audiences and most importantly, the brand guidelines.
