Branding
IPOL
GOOD DESIGN MEANS AS LITTLE DESIGN AS POSSIBLE.
Gulf Petrochem Group, a UAE-based leading player in the oil space, today said that it had renamed its recent acquisition of Sah Petroleums, an Indian listed lubricant company, to GP Petroleums Ltd as the move unfurls a new chapter in the group’s business in India and is linked with its vision to evolve and take Indian manufactured products global.
AMPL helped the marketing team go through the branding exercise by designing a new marketing collateral, website, and exhibition booth that reflects the current state of the brand and sets a good foundation for future growth.
THE DESIGN PROCESS IS BASIC PROBLEM-SOLVING.
The Sah Petroleum team was looking for help with different design aspects of the branding material. Eventually, we became (and remain) their design partner. When necessary, we help with nearly any kind of design tasks, like the creation of UX and UI for the web user interface or branding material and event and exhibition booth planning.
DESIGN IS THINKING MADE VISUAL.
We communicated with various employees, which helped us to better understand the features and Final as a fast-growing team. Despite the rapid growth of the company and changes related to growth, we managed to maintain the effectiveness of cooperation, and keep brand design consistent and high-quality at each phase of the project.
